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Its hard to fathom how fast the Netflix series — Squid Games got so far with its initial release on 17 September 2021. Within just 10 days, the internet was filled with millions of posts, memes, fan art, and demands for a 2nd season as well.
But considering Netflix, this isn’t an accident, or luck. This is a result of stringent planning and execution.
When it comes to Netflix, the hype train around their shows is not anything new. If you remember some of its most successful shows have had similar trajectory of reception from the audience. Some of the most memorable ones are Bird Box, The Queen’s Gambit, and of course Money Heist.
They have somehow managed to stay on top of the On-Demand Streaming market with such practices.
This also led to its influence on the millions of consumers who watch these shows, and are compelled by some really clever Product Placements, which in turn results in the product/brand experiencing unprecedented and record breaking sales.
By doing this, Netflix has become the greatest Influencer of our time. This kind of influence of Netflix on its consumers has been given a special term by marketers — The Netflix Effect.
